Ambassador & JMG Cruises

With Ambassador’s two main ships Ambience and Ambition, upgraded to the highest environmental standards, you will visit countries all around the world.

Sail from Ireland to the most stunning coastal destinations in Western Europe: the hidden gems of The Netherlands, Belgium, and the British Isles as well as amazing landscapes of Normandy, Scotland and the Norwegian Fjords. There is no destination you will miss with Ambassador Cruise line.

Ambassador Cruise Line is a new cruise line and it is the first new British cruise line to be launched since 2010, offering No-Fly Cruises direct from Ireland. Ambassador fares include more than just your chosen cabin accommodation, there’s full board cuisine, afternoon teas, daytime activities, evening entertainment, and full use of the onboard leisure facilities.

UP TO 20% OFF SELECTED CRUISES

With up to 20% off selected cruises, your next unforgettable journey is closer than you think. Book by 29th July 2026. *Up to 20% off is also applicable to Solo Travellers.

BUY ONE, GET ONE HALF PRICE

With Ambassador Buy One, Get One Half Price offer, you can bring a loved one along for less and look forward to a relaxing, unhurried cruise experience designed especially for those who appreciate comfort, great service and meaningful travel. Book by 29 July 2026.

REFER A FRIEND SCHEME

Launched to celebrate International Friendship Day, this scheme lets you claim up to £150 of onboard credit per cabin for each friend you refer who has never sailed with Ambassador before, and they can claim the same amount!

T&C’s Apply. Offers subject to availability.

Have you got a cruise holiday in mind? Talk to the JWT Cruises travel experts for details and to book your dream cruise with Ambassador.